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"There are influencers who get paid to show their babies. That is really the way they make money. I have never fallen into that. When we do collaborations on products for kids, my boys are always the ones who make the choice with me."

January 2020, when I was still an employee, one of my colleagues showed me his wife's Instagram account with a lot of pride, saying that she was an influencer. It was Morgane's account, which was still named @moragne.mum at the time.