The Present Day planner

The Present Day planner offers a perfect solution for maximizing your productivity while keeping your work-life balance.

As Art Director of this project, I created graphic elements designed to make the tool seem softer, more personal, to avoid the undesirable feeling of guilt felt when using most productivity tools.

The illustrations fit in with the minimalist spirit of the brand, conveying softness, while ensuring the unisex look intendedfor the product.