Creating a distinctive visual identity for Patisse & Sens meant translating the values and mission of its founder, Claudine Richard, into images.
The website banner is more than just an illustration: it embodies the spirit of Patisse & Sens and reflects Claudine’s personality. Designed in perfect harmony with the brand’s visual identity, it seamlessly adapts to all digital platforms, ensuring consistency across her entire communication.
Claudine helps women heal their relationship with food and their bodies. She changes lives.
I can’t do what she does. But what I can do is offer her a banner that truly represents her, where every detail holds meaning for her.
Of course, the goal is to attract and reassure visitors to her website.
But more importantly, I wanted her to remember why she chose this precious mission. And every time she looks at this banner, I hope she smiles—discovering the hidden details designed just for her.
Skills
Digital watercolor / Adobe Photoshop / Adobe Illustrator
